The Surprising Meaning Behind the Name “Durex”

Many people are only now discovering what the name “Durex” actually stands for—and the answer might surprise you.

Though Durex has long been a global leader in the condom market, few have paused to consider the meaning behind the iconic name. The brand traces its origins to 1915, with the founding of the London Rubber Company. It acquired the Durex trademark in 1929 and began expanding as a dedicated condom brand in the 1950s.

Over the decades, Durex has pioneered several industry firsts: the introduction of anatomically shaped condoms, the use of electronic testing, and international advertising in the 1970s. By the late 1990s, the brand offered latex-free options and an array of flavored and textured products, cementing its reputation for innovation.

Despite this rich history, many have speculated that the name “Durex” was a playful abbreviation for “During sex.” In reality, the truth is far more practical.

According to the BBC, “Durex” stands for Durability, Reliability, and Excellence—a reflection of the company’s commitment to quality and safety. This revelation surprised many online, with some admitting they’d never considered the origins of the name.

One social media user joked, “Call me a Durex-beast in bed then!” while others discovered the meaning while studying branding strategies.

Today, Durex continues to prioritize high-quality materials and rigorous testing. As noted on its website, their condoms undergo both electronic and dermatological testing to ensure maximum comfort, performance, and safety.

Next time you see the Durex brand, remember: it’s not just about the act—it’s about quality, trust, and innovation.